I have been responsible for leading and managing regional and national campaigns.
Working in partnership with a creative agency, a new approach was required to grow postgraduate recruitment.
Focusing on the reasons for undertaking a masters and the values of the institution, we created a campaign to influence a new perspective. Encouraging all that interacted with it to find the big picture in the fine detail.
Utilising market insight from the Digital Project a new, thought-provoking creative was devised. An approach not seen before. Tackling the issues facing society and the wider global zeitgeist.
Designed to work on multiple media channels, the creative was designed to stand out from the usual campaigns created in the sector.
Through thought-provoking imagery and storytelling, the postgraduate campaign won Gold at the 2017 Heist Awards.
With only 2 weeks to deliver, I oversaw the market research, project management and media buying for the campaign.Working closely with our creative partner to ensure deadlines were met. And storyboards were written.
Together, we were able to increase Winchester’s brand awareness and applications for postgraduate courses. Achieving a significant ROI.
What can you do for me?
If you’re looking for a campaign manager or for someone to help inspire a new creative direction, get in touch.
Discover my other projects
- Developing market-led portfolios
- GDPR compliance and devising new IT systems
- Student recruitment and marketing strategy
- Digital Transformations
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