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Carl Panteny

Welcome to Carl Panteny's marketing blog. Challenging the marketing dogma one rant at a time.

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Category: Strategy

It’s not a tweet. It’s a microblog.

Posted on May 3, 2022May 10, 2022by Carl PantenyLeave a comment
Image of a neon sign on a wall saying tweet tweet

Sometimes, all you need is 280 characters to make a point. It’s not a tweet. It’s a microblog. Latest marketing blog from Carl Panteny. Read more.

Posted in Blog, Campaign, Digital, Marketing, Strategy
Tagged Its not a tweet its a microblog, Marketing tweets, Marketing twitter, Microblogging

Why Digital Transformations Fail

Posted on April 3, 2022May 10, 2022by Carl PantenyLeave a comment
Hands drawing on paper showing workflows and wireframes for a digital system

In the era of digital, pivoting results in transformation. This is why digital transformations fail. Latest Carl Panteny marketing blog. See more.

Posted in Blog, Digital, Marketing, Strategy
Tagged Digital transformation, Digital Transformation pitfalls, Don't do a Ross, Pivot, Pivoting, Why digital transformations fail

University challenged: Six of one. Half a dozen of the other.

Posted on March 1, 2022May 10, 2022by Carl PantenyLeave a comment
Image back of student in graduation gown, facing an audience.

Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.

Posted in Blog, Education, Opinion, Strategy
Tagged Alternatives to university, University Challenged: Six of one. Half and dozen of the other., University funding blog

Follow the yellow brick road (to-market)

Posted on January 5, 2022May 10, 2022by Carl Panteny2 Comments
Image of a yellow brick road under a bridge and near water.

Let’s Follow the Yellow Brick Road to Emerald City… I mean market. It’ll make the go to market strategy easier. Latest Carl Panteny blog. Read more.

Posted in Blog, Campaign, Strategy
Tagged Follow the yellow brick road (to-market), Go to market strategy, Marketing strategy, Route to market strategy

Metrics that matter

Posted on November 22, 2021May 10, 2022by Carl Panteny2 Comments
Metrics that matter image. Graphs displayed on laptop.

Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.

Posted in Blog, Campaign, Digital, Marketing, Strategy
Tagged Marketing data, Marketing metrics, Marketing performance, Metrics that matter

Why starting with ‘why?’ matters

Posted on August 30, 2021May 10, 2022by Carl Panteny2 Comments
Image of an ornament of the thinking man.

No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.

Posted in Blog, Marketing, Opinion, Strategy
Tagged Starting with why, Why should I start with why, Why starting with why matters, Why why is an important question

Why content marketing fails

Posted on March 6, 2021May 18, 2022by Carl Panteny1 Comment

See why content marketing fails. Latest marketing blog from Carl Panteny exploring content marketing and how to improve it. Read more.

Posted in Blog, Marketing, Strategy
Tagged Content marketing, content marketing failures, Improving content marketing, why content marketing fails

Marketing is more than brand and marcomms. It’s everything.

Posted on May 3, 2020May 10, 2022by Carl Panteny3 Comments
Image of a paper which says Marketing Strategy

We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.

Posted in Blog, Marketing, Strategy
Tagged 11Ps Marketing model, Marketing and branding, Marketing is more than marcomms, Marketing mix

‘Brand Purpose’ needs to be banned

Posted on April 2, 2020May 18, 2022by Carl Panteny3 Comments
Image of a compass in a persons hand while standing in a forest.

Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.

Posted in Blog, Education, Marketing, Opinion, Strategy
Tagged Brand purpose, Brand Purpose needs to be banned, Creating a brand purpose, Why Brand Purpose is fake

We don’t need influencers. We need customers who influence.

Posted on March 11, 2020May 18, 2022by Carl Panteny3 Comments
Image of a Instagram influencer taking a photo on her phone of a wall mural

Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.

Posted in Blog, Marketing, Opinion, Strategy
Tagged How to get the best from influencer marketing, Improving Influencer Marketing, Influencer marketing strategy, Making customers our marketing influencers

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