Brand is not just for recessions. It keeps the flow. But, you need to unlock brand positioning with a brand key. Latest Carl Panteny blog. See more.
Marketing in a recession
Marketing in a recession means reviewing everything. Stop the bollocks. There’s no silver bullet. Latest marketing blog from Carl Panteny. See more.
It’s not a tweet. It’s a microblog.
Sometimes, all you need is 280 characters to make a point. It’s not a tweet. It’s a microblog. Latest marketing blog from Carl Panteny. Read more.
Why Digital Transformations Fail
In the era of digital, pivoting results in transformation. This is why digital transformations fail. Latest Carl Panteny marketing blog. See more.
University challenged: six of one, half a dozen of the other.
Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.
Follow the yellow brick road (to-market)
Let’s Follow the Yellow Brick Road to Emerald City… I mean market. It’ll make the go to market strategy easier. Latest Carl Panteny blog. Read more.
Metrics that matter
Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.
Why starting with ‘why?’ matters
No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.
Why content marketing fails
See why content marketing fails. Latest marketing blog from Carl Panteny exploring content marketing and how to improve it. Read more.
Marketing is more than brand and marcomms. It’s everything.
We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.