Sometimes, all you need is 280 characters to make a point. It’s not a tweet. It’s a microblog. Latest marketing blog from Carl Panteny. Read more.
It’s not a tweet. It’s a microblog.
Category: Strategy
Why Digital Transformations Fail
In the era of digital, pivoting results in transformation. This is why digital transformations fail. Latest Carl Panteny marketing blog. See more.
University challenged: Six of one. Half a dozen of the other.
Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.
Follow the yellow brick road (to-market)
Let’s Follow the Yellow Brick Road to Emerald City… I mean market. It’ll make the go to market strategy easier. Latest Carl Panteny blog. Read more.
Metrics that matter
Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.
Why starting with ‘why?’ matters
No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.
Why content marketing fails
See why content marketing fails. Latest marketing blog from Carl Panteny exploring content marketing and how to improve it. Read more.
Marketing is more than brand and marcomms. It’s everything.
We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.
‘Brand Purpose’ needs to be banned
Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
We don’t need influencers. We need customers who influence.
Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.
Carl Panteny 