Skip to content

Carl Panteny

Welcome to Carl Panteny's Marketing blog. All things education, marketing and digital.

  • Home
  • About
    • What’s with the blog?
    • Privacy and Cookie Policy
  • Blogs
  • Portfolio
  • Contact

Category: Strategy

Marketing is more than brand and marcomms. It’s everything.

May 3, 2020 by Carl Panteny 1 Comment
Image of a paper which says Marketing Strategy

We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.

Posted in Blog, Marketing, Strategy
Tagged 11Ps Marketing model, Marketing and branding, Marketing is more than marcomms, Marketing mix

‘Brand Purpose’ needs to be banned

April 2, 2020April 2, 2020 by Carl Panteny 2 Comments
Image of a compass in a persons hand while standing in a forest.

Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.

Posted in Blog, Education, Marketing, Opinion, Strategy
Tagged Brand purpose, Brand Purpose needs to be banned, Creating a brand purpose, Why Brand Purpose is fake

We don’t need influencers. We need customers who influence.

March 11, 2020March 12, 2020 by Carl Panteny 2 Comments
Image of a Instagram influencer taking a photo on her phone of a wall mural

Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.

Posted in Blog, Marketing, Opinion, Strategy
Tagged How to get the best from influencer marketing, Improving Influencer Marketing, Influencer marketing strategy, Making customers our marketing influencers

How to deliver a university digital transformation

November 26, 2019March 12, 2020 by Carl Panteny 1 Comment
Picture of University of Winchester website in laptop

Digital transformations are not just about fancy new websites. Latest Carl Panteny blog on delivering university website. Read more.

Posted in Blog, Digital, Education, Strategy
Tagged Building an effective website, Digital transformation in higher education, How to approach digital transformation projects, How to deliver a university digital transformation

How to identify your real competitors

July 2, 2019March 12, 2020 by Carl Panteny Leave a comment
Image of customers at a market stall

In an ever-increasing competitive world, it's essential we understand who our real competitors are. Latest Carl Panteny blog. Read more.

Posted in Blog, Digital, Marketing, Strategy
Tagged Competitor analysis, Defining our market research criteria, How to identify competitors in our market, Identifying our real competitors

How is Growth Hacking different from traditional marketing?

April 27, 2019March 11, 2020 by Carl Panteny 5 Comments

This article questions whether Growth Hacking is actually different to traditional Marketing. Latest Carl Panteny blog. Read more.

Posted in Blog, Marketing, Opinion, Strategy
Tagged 4Ps marketing model, 7Ps marketing model, Growth hacking as a marketing technique, How is growth hacking different to marketing, Is growth hacking different to marketing, What is growth hacking

Stop chasing short-term options. It’s time to focus on what we offer.

April 8, 2019March 12, 2020 by Carl Panteny Leave a comment

Short-term marketing tactics are putting universities at risk. It’s time to start focusing on portfolios. Latest Carl Panteny blog. Read more.

Posted in Blog, Education, Marketing, Opinion, Strategy
Tagged Creating a student experience, Developing market-led portfolios, Short-termism in higher education, Stop chasing the short-term, Student wellbeing
Follow Carl Panteny on WordPress.com

Follow me on Twitter

My Tweets

Follow me on Instagram

Blog categories

  • Blog (15)
  • Campaign (5)
  • Digital (8)
  • Education (6)
  • Marketing (12)
  • Opinion (7)
  • Strategy (7)
Follow Carl Panteny on WordPress.com

Follow me

  • LinkedIn
  • Instagram
  • Twitter

Search the archive

February 2021
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
« Jul    
2021 Carl Panteny
Create a website or blog at WordPress.com