Digital transformations are not just about a new website, intranet or app. They include upgrading all the behind-the-scenes workflows, infrastructure and training.
Working with Senior Management, I led the Digital Project from conception to development and finally, launch.
The project was designed to enhance the digital footprint of the University of Winchester. Creating a new experience for student recruitment and marketing.
Instigating a market-led approach, I created a number of workshops to gain insight from staff and students. An institution-wide initiative, aimed at engaging all areas of the University. Resulting in a robust and holistic view of the requirements for the project. And, providing the material for a well-informed tender process.
Moving away from the internal silos, the site architecture was built from the perspective of its users.
The end result was a website which catered to all. Enabling Winchester to tell its story. Showcase its research and bring to life the student experience.
Through the insight generated, I oversaw and implemented various change management programmes. From process re-engineering to the training and upskilling of staff across the institution.
From conception to delivery, the website was launched within 2 years of the project being initiated. And, established a new approach for large scale projects at Winchester.
Recently, I have supported the University of Portsmouth and Totton College with their digital transformations. Putting users at the forefront for developing new web experiences.
What can you do for me?
If you’re thinking about launching a new website, or need advice on the best approach to tackle a project of this nature, get in touch.
Discover my other projects
- Developing market-led portfolios
- GDPR compliance and devising new IT systems
- Student recruitment and marketing strategy
- Campaign management
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