Digital transformations are not just about a new website, intranet, or app. They include upgrading all the behind-the-scenes workflows, infrastructure, and training.
Working with Senior Management, I have led numerous projects from conception to development and launch.
Portfolio: The Digital Project
The project was designed to enhance the digital footprint of the University. Creating a new experience for student recruitment and marketing (pictured).
Instigating a market-led approach, I created a number of workshops to gain insight from staff and students. An institution-wide initiative aimed at engaging all departments the organisation. Resulting in a robust and holistic view of the requirements for the project and providing the insight for a well-informed tender process.
The site architecture was built from the perspective of its users, powered by search, and using the concept of a ‘shop window’ – enabling the institution to tell its story. Showcase its research and bring to life the student experience.
Through the insight generated, I oversaw and implemented various change management programmes. From process re-engineering to the training and upskilling of staff across the institution.
From conception to delivery, the website was launched within 2 years of the project being initiated, establishing a new approach for large scale projects at the University.
Portfolio: Website reconfiguration
Working with senior stakeholders, students, and the wider team within the charity, I reconfigured their existing website for the FE College, conducting user focus groups and using digital insight.
Informing content, site architecture and navigation to improve user experience, reduce bounce rate and for SEO (search engines optimisation).
The end result was a website which enabled users to discover the portfolio while also simplifying the application process for lead generation.
Portfolio: Website information architecture and content enhancement
Utilising previous experience, I undertook at fixed-term contract working with another university along the south-coast, to support them with their digital transformation.
Focusing on on-boarding departments and content strategy, I developed the main Information Architecture (IA) for keys sections for the site, to support content migration. Leading a team of copywriters, we worked across the institution to develop new material, optimising for search, to achieve the digital KPIs set by senior management.
What can you do for me?
Discover my other projects
- Campaign Management and Lead Generation
- Content Marketing
- Digital Marketing and CRM
- Marketing Strategy and Brand Management
- Project Management
- Size and Shape
- UK GDPR and Compliance
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