Content Marketing

Producing content is great. Getting it seen is a whole other game.

Starting my career in digital and content, you could call this my ‘bread and butter’.

I’ve built content strategies and editorial calendars for clients and teams, even providing guest lectures on the topic, to support businesses in enhancing their digital presence and driving more leads and conversions.

Portfolio: Content Strategy

Image of a white board with the word audience written on it to represent content strategy

From agency to in-house teams, I have developed and shaped content plans which have been an integral part of all campaigns I have managed and the digital transformations I have led.

Whether it’s for Customer Relationship Management (CRM), generating leads, or building a community, content has been at the core of this activity.

I have led many successful content strategies, focusing on material for PR, SEO, link acquisition, emails, newsletters, and social media purposes. Leading to an increase in visibility for brands and qualified leads for sales, student recruitment teams, and business development.

Content strategy is one of the regular topics I rant about on my blog. You can see my content marketing articles here.

Portfolio: Social media management

Managing multiple social channels for education, charity, and micro B2B companies, I have built communities based on thought-leadership and user-generated content (UGC).

Ensuring that social media is actively part of the planning process and not an afterthought. Creating an integrated experience and additional tracking attributes.

Image of an iPhone with the social media apps

Ensuring that social media is actively part of the planning process and not an afterthought. Creating an integrated experience and additional tracking attributes.

Through defining a purpose for each platform, I have created engaged channels enabling more effective organic social promotions through the creation of video content (Meta Edits), illustrative content (Canva) and photography.

Portfolio: Guest lecturing

Through the multiple experiences and industries, I have worked in, I have been grateful for the opportunities in sharing these by being a regular guest speaker in colleges and universities.

Conducting seminars and lectures around the topic as well as acting as project mentors for students embarking on research projects within this space.