Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.
The website isn’t for you. It’s for them.
The purpose of a university website is lost. Impacting on the user experience. Remember, it’s not for you. It’s for them. Education marketing blog from Carl Panteny. Read more.
‘Brand Purpose’ needs to be banned
Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
Illegitimate, legitimate interest? Make it legit.
Legitimate interest is all the rage in response to GDPR. The ICO has made its feelings known. Time to make it legit. New Carl Panteny blog. See more.
How to deliver a university Digital Transformation
Digital transformations are not just about fancy new websites. Latest Carl Panteny blog on delivering university website. Read more.
Stop chasing short-term options. It’s time to focus on what we offer.
Short-term marketing tactics are putting universities at risk. It’s time to start focusing on portfolios. Latest Carl Panteny blog. Read more.
How can Augmented Reality be used in education marketing?
The right execution of Augmented Reality technology can add a new dimension to your marketing campaigns. Latest Carl Panteny blog. Read more.