From Musk’s Twitter takeover, to banning TikTok and the 60:40 rule, interviewing Bard bared all. Because AI will make intelligence artificial. See more.
It’s not a tweet. It’s a microblog.
Sometimes, all you need is 280 characters to make a point. It’s not a tweet. It’s a microblog. Latest marketing blog from Carl Panteny. Read more.
Why Digital Transformations Fail
In the era of digital, pivoting results in transformation. This is why digital transformations fail. Latest Carl Panteny marketing blog. See more.
Metrics that matter
Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.
The website isn’t for you. It’s for them.
The purpose of a university website is lost. Impacting on the user experience. Remember, it’s not for you. It’s for them. Education marketing blog from Carl Panteny. Read more.
Illegitimate, legitimate interest? Make it legit.
Legitimate interest is all the rage in response to GDPR. The ICO has made its feelings known. Time to make it legit. New Carl Panteny blog. See more.
Yes, we CAN track offline marketing campaigns.
Despite popular belief, it is possible to track offline campaigns. Latest Carl Panteny blog. Find out more.
How to deliver a university Digital Transformation
Digital transformations are not just about fancy new websites. Latest Carl Panteny blog on delivering university website. Read more.
Convergence of the web. Welcome to the eco-system era.
The web has changed. It's no longer just about optimising for Google, but being part of digital eco-systems. Latest Carl Panteny blog. Read more.
How to identify your real competitors
In an ever-increasing competitive world, it's essential we understand who our real competitors are. Latest Carl Panteny blog. Read more.