Bringing common sense to the marketing game.
Challenging the dogma one rant at a time.
LinkedIn influenza is spreading.
We’re in the midst of a battle for the soul of marketing sensibility.
Marketing is a channel. Marketing is a hack. Marketing is Cupid. A moment. A feeling.
Whether it’s the building blocks of a brand. The chaos around content. The invasion of influences. The principles of purpose. The stipulations of strategy. Or the takeover of tech.
It’s time to bring common sense back into the game.
Marketing is a toolbox for business.
Not the crayon peddler.
Welcome to my ranting space.
Carl Panteny 