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The LinkedIn influencers have taken over. We’re in the midst of a battle for the very soul of marketing sensibility.

Marketing is a channel. Marketing is a hack. Marketing is Cupid. A moment. A feeling.

Whether it’s the building blocks of a brand. The chaos around content. The invasion of influences. The principles of purpose. The stipulations of strategy. Or the takeover of TikTok.

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I’m challenging the dogma one rant at a time.

After all, the pen is mightier than the sword.

Inspire. Create. Evaluate.

My rants

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Image back of student in graduation gown, facing an audience.

University challenged: Six of one. Half a dozen of the other.

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