The LinkedIn influencers have taken over. We’re in the midst of a battle for the very soul of marketing sensibility.
Marketing is a channel. Marketing is a hack. Marketing is Cupid. A moment. A feeling.
Whether it’s the building blocks of a brand. The chaos around content. The invasion of influences. The principles of purpose. The stipulations of strategy. Or the takeover of TikTok.
Welcome to CarlPanteny.com
I’m challenging the dogma one rant at a time.
After all, the pen is mightier than the sword.