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CarlPanteny.com

Challenging the marketing dogma one rant at a time

The LinkedIn influencers have taken over. We’re in the midst of a battle for the very soul of marketing sensibility.

Marketing is a channel. Marketing is a hack. Marketing is Cupid. A moment. A feeling.

Whether it’s the building blocks of a brand. The chaos around content. The invasion of influences. The principles of purpose. The stipulations of strategy. Or the takeover of TikTok.

It’s time to bring common sense back into the marketing game.

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Inspire. Create. Evaluate.

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Image back of student in graduation gown, facing an audience.

University challenged: Six of one. Half a dozen of the other.

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