Sometimes one must stand in the face of adversity.
The LinkedIn influencers have taken over. We’re in the midst of a battle for the very soul of marketing. Marketing is a channel. Marketing is a hack. Marketing is Cupid. A moment. A feeling.
Whether it’s the building blocks of brand. The chaos around content. The invasion of influences. The principles of purpose. The stipulations of strategy. Or the takeover of TikTok. I’m taking on the dogma one rant at a time.
After all, the pen is mightier than the sword, and you need help sleeping.