Marketing is facing its biggest challenge to date. The misinformation and misunderstanding about what marketers do.
It seems we have allowed LinkedIn ’influencers’ to take over. Creating a zeitgeist that has narrowed the focussed. It’s crazy. Marketing is much more than optimising ads.
We are the driving force behind the promotions, prices, where we sell and the product itself. Marketing can change the world for good.
Inspire. Create. Evaluate.
My blog is written for people who are fed-up with the nonsense.
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