Challenging the dogma one rant at a time.
Marketing is full of marvellous and exciting opportunities – the nexus of technology, strategy and creative pizzaz.
We have new tools available in our arsenal. New ways to connect. New ways to analyze. Yet, through this immersion of digital technology, we have entered an era of the digital silo.
Anything not in the AI or social media ecosystems is perceived as outdated and irrelevant.
The notion that a drop in demand generation for a product or service is due to incompetence in optimisation. Nothing to do with an outdated portfolio, wrong route to market or the price being too high to justify.
It’s this rhetoric that frustrates me.
It’s never ‘just one thing’. It is a combination of factors that requires a coordinated and integrated approach. Pieces of the puzzle are missing.
‘It depends…’ is usually the answer.
Only when we have oversight of all the puzzle pieces, are we able to see and understand the picture. Markets are different. People are different. Approaches are adaptable.
Purpose is idealistic. The sound of self-proclaiming gurus, world-changers, and leaders of thought, is ever-growing. The bullshit is growing.
It’s easy to jump on the latest hashtag bandwagoning. Actions always speak louder.
Rather than lose faith in the system, I challenge it. Debate it. Tackling the cause, rather than treating the symptoms. For specialists and generalists.
This is the manifestation of that passion and frustration. I’m challenging the dogma one rant at a time.
You can listen to my rants on Spotify or read them to help you sleep. The choice is yours.
Have a thought? Get in touch. Learn more about me.
Carl Panteny 