Project Management

The nature of marketing means juggling multiple elements at once, from concept to going to market.

Having managed digital transformation projects, I’ve also been involved in overseeing and delivering on a number of other initiatives designed to shape the marketing growth engine, focusing on strategy and operations.

Portfolio: Sales app & Partnership Portal

Image of one of the IT systems I managed. A Partnership Portal for GDPR compliance.

Part of my work relating to GDPR and PECR compliance revolved around the need of having to review and update existing processes and infrastructure. Alongside building the customer journey, I project managed the development and delivery of a new sales app and a new Partnership Portal (pictured) for secure lead transfers from business partners – all within 6 months of joining the company.

Alongside building the customer journey, I project managed the development and delivery of a new sales app and a new Partnership Portal (pictured) for secure lead transfers from business partners – all within 6 months of joining the company.

This was to ensure permissions, contact preferences and lead sources were all accounted for, while also auditing and re-engineering data flows under the new data legislation.

User guides and user training were produced and managed by me as part of this enhancement to operations and to support business continuity.

Portfolio: Events & product launches

Overseeing events for a premium retailer, I was responsible for the organisation of our presence and showcasing new products at events such as the Ideal Home Show.

Liaising with Product Managers, I oversaw the development of our entire exhibition proposition including target setting, to ensure a smooth transition for product launches, enabling on stand-demonstrations and setting lead generation KPIs for the exhibitions team.

Image of an exhibition representing events and product launches

In my time working in education (Further Education and Higher Education), I was responsible for leading and overseeing the Open Events designed to support undergraduate and postgraduate recruitment.

Through Covid, these events became online experiences, giving an opportunity to integrate the two when normality resumed!

Portfolio: New website, brand rollout, and staff wellbeing

Rolling out a new brand or website can be time-consuming and capacity zapping, doing them simultaneously can create a huge challenge for teams, especially when they’re given a 4-month deadline. Providing direction and management for the projects at a national charity, I developed frameworks and workshops to shape and deliver on a new brand roll-out, the building and launching of a new website, and staff engagement through wellbeing initiatives.

Providing direction and management for the projects at a national charity, I developed frameworks, project plans and regular workshops to shape and deliver on a new brand roll-out, the building and launching of a new website, and staff engagement through wellbeing initiatives.

My role was a hybrid of planning, training, and execution. Including, but not limited to creating content, internal comms, webinars, staff engagement activities, Information Architecture, (IA) user guides, templates, and upskilling team members to enhance capabilities and confidence.

Each project was delivered on time, with recognition being given to the team by both corporate partners and the senior leadership team.

Portfolio: Building the marketing growth engine with AI support

Having struggled with retention and building internal competence for their marketing department, I built a growth engine for a regional charity through specialist freelancers, enabling the brand to scale and increase marketing capacity. Through internal audits and collaborations with stakeholders, I worked to understand the skill gaps and the needs of the organisation.

Image of a building blocks being stacked representing marketing growth engine

Focussing on bringing in the resources, embedding AI with editorial oversight, and developing new planning elements and templates to make producing content and printed materials, easier for service, retail and fundraising teams.