Brand is not just for recessions. It keeps the flow. But, you need to unlock brand positioning with a brand key. Latest Carl Panteny blog. See more.
Unlock Brand Positioning with the Brand Key
Category: Marketing
Buzzword Bollocks
Targets are down, marketing buzzwords rise. Convincing you they are at the forefront. In reality, it’s buzzword bollocks. Latest Carl Panteny blog.
Marketing in a Recession
Marketing in a recession means reviewing everything. Stop the bollocks. There’s no silver bullet. Latest marketing blog from Carl Panteny. See more.
Cognitive Dissonance? Marketing’s Conscience
What is cognitive dissonance? It’s marketing’s conscience. Latest Carl Panteny marketing blog on cognitive dissonance in marketing. Read more.
It’s not a tweet. It’s a microblog.
Sometimes, all you need is 280 characters to make a point. It’s not a tweet. It’s a microblog. Latest marketing blog from Carl Panteny. Read more.
Why Digital Transformations Fail
In the era of digital, pivoting results in transformation. This is why digital transformations fail. Latest Carl Panteny marketing blog. See more.
Here’s to the LinkedIners
Growing your personal brand on LinkedIn is essential for the wannabe. Here’s to the LinkedIners. Latest Carl Panteny marketing blog. See more.
Metrics that matter
Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.
What is marketing?
Marketing is complex. A combo of everything and nothing. An honest answer to what is marketing? See more. Latest marketing blog from Carl Panteny.
Why starting with ‘why?’ matters
No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.
Carl Panteny 