Targets are down, marketing buzzwords rise. Convincing you they are at the forefront. In reality, it’s buzzword bollocks. Latest Carl Panteny blog.
Buzzword Bollocks
Category: Opinion
Marketing in a Recession
Marketing in a recession means reviewing everything. Stop the bollocks. There’s no silver bullet. Latest marketing blog from Carl Panteny. See more.
State of LinkedIn
The state of LinkedIn is deplorable. It’s become a professional cesspit. Why? Digital addiction. Latest Carl Panteny marketing blog.
Cognitive Dissonance? Marketing’s Conscience
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Here’s to the LinkedIners
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University challenged: Six of one. Half a dozen of the other.
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What is marketing?
Marketing is complex. A combo of everything and nothing. An honest answer to what is marketing? See more. Latest marketing blog from Carl Panteny.
Why starting with ‘why?’ matters
No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.
‘Brand Purpose’ needs to be banned
Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
Carl Panteny 