Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
‘Brand Purpose’ needs to be banned
Category: Opinion
We don’t need influencers. We need customers who influence.
Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.
Illegitimate, legitimate interest? Make it legit.
Legitimate interest is all the rage in response to GDPR. The ICO has made its feelings known. Time to make it legit. New Carl Panteny blog. See more.
Convergence of the web. Welcome to the eco-system era.
The web has changed. It's no longer just about optimising for Google, but being part of digital eco-systems. Latest Carl Panteny blog. Read more.
A new chapter. Learning to build resilience.
Learning to build resilience and a start a new chapter. Something a little different. Latest Carl Panteny blog. Read more.
How is Growth Hacking different from traditional marketing?
This article questions whether Growth Hacking is actually different to traditional Marketing. Latest Carl Panteny blog. Read more.
Stop chasing short-term options. It’s time to focus on what we offer.
Short-term marketing tactics are putting universities at risk. It’s time to start focusing on portfolios. Latest Carl Panteny blog. Read more.
