Opinion – Carl Panteny

Here’s to the LinkedIners

March 31, 2022March 31, 2022by Carl PantenyLeave a comment

Growing your personal brand on LinkedIn is essential for the wannabe. Here’s to the LinkedIners. Latest Carl Panteny marketing blog. See more.

University challenged: Six of one. Half a dozen of the other.

March 1, 2022May 10, 2022by Carl PantenyLeave a comment

Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.

It takes two to job hop

February 3, 2022February 3, 2022by Carl PantenyLeave a comment

It takes two to job hop. A personal take on the ignorant assumptions and binary views on job-hopping. Latest Carl Panteny blog. Read more.

What is marketing?

October 13, 2021May 10, 2022by Carl PantenyLeave a comment

Marketing is a complicated. It’s a combination of everything and nothing. What is marketing? Find out more. Latest marketing blog from Carl Panteny.

Why starting with ‘why?’ matters

August 30, 2021May 10, 2022by Carl Panteny2 Comments

No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.

‘Brand Purpose’ needs to be banned

April 2, 2020May 18, 2022by Carl Panteny3 Comments

Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.

We don’t need influencers. We need customers who influence.

March 11, 2020May 18, 2022by Carl Panteny3 Comments

Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.