Digital Marketing and CRM

My interest in technology and marketing was only ever going to bring me into the digital marketing world. From my first assistant role to my current position, digital has been at the core of my marketing expertise.

Honing my skills while working in an agency and continuing to build on these within both the private and public sector, I’ve delivered on both small and large-scale digital projects and refer to this experience when talking about marketing as a guest lecturer.

Portfolio: Digital marketing and procurement

From websites, biddable media, to SEO, email, and content marketing, I have executed, planned, and strategised for all parts of the digital spectrum. As my career progressed, I have built digital teams and organisational competence, hosting workshops and creating training materials. I have also led tenders and successfully procured agencies for six-seven figure contracts to support media buying.

Image of a digital marketing dashboard to represent marketing and procurement

Managing the agency relationship, I have been able to use the insight generated for optimising ads to influence all aspects of the marketing proposition including portfolio development and integrating PR, events and internal comms.

Using data and analytics to inform creative, media, and the user journey has led to awards and many campaign successes. See my campaign management portfolio for more details.

Portfolio: Website transformations

Utilising my skills in SEO, information architecture, content and project management, I have been able to oversee the technical development of new websites and ensure they meet the expectations of users and search engines. You can find out more about my web and digital transformation experience here.

Portfolio: CRM and customer journeys

Image of the market-led process for course development

Project managing new systems, rebuilding customer journeys, and data flows, has enabled me to be an advisor and counsel on many CRM projects. Overseeing the technical integration between different systems, and re-engineering the journeys to optimise user experience (UX) and for meeting lead generation and conversion KPIs.

I have initiated tenders for the procurement of new CRM systems and have worked collaboratively with stakeholders to support migration, training and roll-out. Including leading change management initiatives with human resources and finance departments.

On the day-to-day, I have built new inbound customer journey flows using content marketing to increase leads, reduce attrition and support cross-selling.

What can you do for me?

In a time of buzzwords and endless options in the digital realm it can be a little overwhelming on how to approach this work. If you need support with your digital marketing and/or CRM project, get in touch.

Don’t just take my word; check out my LinkedIn recommendations.