No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.
Why starting with ‘why?’ matters
Category: Marketing
Why content marketing fails
See why content marketing fails. Latest marketing blog from Carl Panteny exploring content marketing and how to improve it. Read more.
The website isn’t for you. It’s for them.
The purpose of a university website is lost. Impacting on the user experience. Remember, it’s not for you. It’s for them. Education marketing blog from Carl Panteny. Read more.
Marketing is more than brand and marcomms. It’s everything.
We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.
‘Brand Purpose’ needs to be banned
Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
We don’t need influencers. We need customers who influence.
Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.
Illegitimate, legitimate interest? Make it legit.
Legitimate interest is all the rage in response to GDPR. The ICO has made its feelings known. Time to make it legit. New Carl Panteny blog. See more.
Yes, we CAN track offline marketing campaigns.
Despite popular belief, it is possible to track offline campaigns. Latest Carl Panteny blog. Find out more.
How to identify your real competitors
In an ever-increasing competitive world, it's essential we understand who our real competitors are. Latest Carl Panteny blog. Read more.
3 Ways to continue marketing in a post-GDPR world
The General Data Protection Regulation (GDPR) has created a necessary change. Protect your marketing. Latest Carl Panteny blog. Read more.
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