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Tag: Why Brand Purpose is fake

‘Brand Purpose’ needs to be banned

Posted on April 2, 2020July 27, 2022by Carl Panteny6 Comments
Image of a compass in a persons hand while standing in a forest.

Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.

Posted in Blog, Education, Marketing, Opinion, Strategy
Tagged Brand purpose, Brand Purpose needs to be banned, Creating a brand purpose, Why Brand Purpose is fake
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