Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.
Digital transformations are not just about fancy new websites. Latest Carl Panteny blog on delivering university website. Read more.
The web has changed. It's no longer just about optimising for Google, but being part of digital eco-systems. Latest Carl Panteny blog. Read more.
In an ever-increasing competitive world, it's essential we understand who our real competitors are. Latest Carl Panteny blog. Read more.
This article questions whether Growth Hacking is actually different to traditional Marketing. Latest Carl Panteny blog. Read more.
Short-term marketing tactics are putting universities at risk. It’s time to start focusing on portfolios. Latest Carl Panteny blog. Read more.