Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
‘Brand Purpose’ needs to be banned
Category: Strategy
We don’t need influencers. We need customers who influence.
Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.
How to deliver a university Digital Transformation
Digital transformations are not just about fancy new websites. Latest Carl Panteny blog on delivering university website. Read more.
Convergence of the web. Welcome to the eco-system era.
The web has changed. It's no longer just about optimising for Google, but being part of digital eco-systems. Latest Carl Panteny blog. Read more.
How to identify your real competitors
In an ever-increasing competitive world, it's essential we understand who our real competitors are. Latest Carl Panteny blog. Read more.
How is Growth Hacking different from traditional marketing?
This article questions whether Growth Hacking is actually different to traditional Marketing. Latest Carl Panteny blog. Read more.
Stop chasing short-term options. It’s time to focus on what we offer.
Short-term marketing tactics are putting universities at risk. It’s time to start focusing on portfolios. Latest Carl Panteny blog. Read more.
Carl Panteny 