It’s not generational. It’s life stage-tional. We all experience the same life stages, now they’re online for all to see. Carl Panteny blog. See more.
Category: Strategy
It’s not being process-driven, it’s being methodical
Agile marketing isn’t a strategy. But to be agile, it’s not being process-driven, it’s being methodical. Latest Carl Panteny blog. Read more.
Unlock brand positioning with the Brand Key
Brand is not just for recessions. It keeps the flow. But, you need to unlock brand positioning with a brand key. Latest Carl Panteny blog. See more.
Marketing in a recession
Marketing in a recession means reviewing everything. Stop the bollocks. There’s no silver bullet. Latest marketing blog from Carl Panteny. See more.
It’s not a tweet. It’s a microblog.
Sometimes, all you need is 280 characters to make a point. It’s not a tweet. It’s a microblog. Latest marketing blog from Carl Panteny. Read more.
Why Digital Transformations Fail
In the era of digital, pivoting results in transformation. This is why digital transformations fail. Latest Carl Panteny marketing blog. See more.
University challenged: six of one, half a dozen of the other.
Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.
Follow the yellow brick road (to-market)
Let’s Follow the Yellow Brick Road to Emerald City… I mean market. It’ll make the go to market strategy easier. Latest Carl Panteny blog. Read more.
Metrics that matter
Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.
Why starting with ‘why?’ matters
No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.