Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.
It takes two to job hop
It takes two to job hop. A personal take on the ignorant assumptions and binary views on job-hopping. Latest Carl Panteny blog. Read more.
Follow the yellow brick road (to-market)
Let’s Follow the Yellow Brick Road to Emerald City… I mean market. It’ll make the go to market strategy easier. Latest Carl Panteny blog. Read more.
Metrics that matter
Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.
What is marketing?
Marketing is complex. A combo of everything and nothing. An honest answer to what is marketing? See more. Latest marketing blog from Carl Panteny.
Why starting with ‘why?’ matters
No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.
Why content marketing fails
See why content marketing fails. Latest marketing blog from Carl Panteny exploring content marketing and how to improve it. Read more.
The website isn’t for you. It’s for them.
The purpose of a university website is lost. Impacting on the user experience. Remember, it’s not for you. It’s for them. Education marketing blog from Carl Panteny. Read more.
Marketing is more than brand and marcomms. It’s everything.
We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.
‘Brand Purpose’ needs to be banned
Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.