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Carl Panteny

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Category: Blog

Cognitive Dissonance? Marketing’s Conscience  

Posted on June 1, 2022July 25, 2022by Carl Panteny3 Comments
Sign with arrows point in opposite directions

What is cognitive dissonance? It’s marketing’s conscience. Latest Carl Panteny marketing blog on cognitive dissonance in marketing. Read more.

Posted in Blog, Marketing, Opinion
Tagged Cognitive Dissonance, Cognitive dissonance in marketing, Marketing Conscience, What is cognitive dissonance

It’s not a tweet. It’s a microblog.

Posted on May 3, 2022July 26, 2022by Carl PantenyLeave a comment
Image of a neon sign on a wall saying tweet tweet

Sometimes, all you need is 280 characters to make a point. It’s not a tweet. It’s a microblog. Latest marketing blog from Carl Panteny. Read more.

Posted in Blog, Campaign, Digital, Marketing, Strategy
Tagged Its not a tweet its a microblog, Marketing tweets, Marketing twitter, Microblogging

Why Digital Transformations Fail

Posted on April 3, 2022July 26, 2022by Carl Panteny3 Comments
Hands drawing on paper showing workflows and wireframes for a digital system

In the era of digital, pivoting results in transformation. This is why digital transformations fail. Latest Carl Panteny marketing blog. See more.

Posted in Blog, Digital, Marketing, Strategy
Tagged Digital transformation, Digital Transformation pitfalls, Don't do a Ross, Pivot, Pivoting, Why digital transformations fail

Here’s to the LinkedIners

Posted on March 31, 2022July 26, 2022by Carl Panteny6 Comments
Silhouette image of a man against blue circle

Growing your personal brand on LinkedIn is essential for the wannabe. Here’s to the LinkedIners. Latest Carl Panteny marketing blog. See more.

Posted in Blog, Marketing, Opinion
Tagged Don't compare yourself to other people's bullshit, Here's to the LinkedIners, Hustle Culture, LinkedIn Ego, Thought Leadership, Work Influencers

University challenged: six of one, half a dozen of the other.

Posted on March 1, 2022May 3, 2023by Carl PantenyLeave a comment
Image back of student in graduation gown, facing an audience.

Everyone has the right to go to uni. Uni isn’t right for everyone. It’s six of one. Half a dozen of the other. Latest Carl Panteny blog. See more.

Posted in Blog, Education, Opinion, Strategy
Tagged Alternatives to university, University Challenged: Six of one. Half and dozen of the other., University funding blog

It takes two to job hop

Posted on February 3, 2022July 26, 2022by Carl Panteny2 Comments
Image of a ships on a lake next to a shoreline. Made as a tapestry

It takes two to job hop. A personal take on the ignorant assumptions and binary views on job-hopping. Latest Carl Panteny blog. Read more.

Posted in Blog, Opinion
Tagged It takes two to job hop, Job hoppers, Job hopping, Personal experience, Reasons for job hopping

Follow the yellow brick road (to-market)

Posted on January 5, 2022August 10, 2022by Carl Panteny10 Comments
Image of a yellow brick road under a bridge and near water.

Let’s Follow the Yellow Brick Road to Emerald City… I mean market. It’ll make the go to market strategy easier. Latest Carl Panteny blog. Read more.

Posted in Blog, Campaign, Strategy
Tagged Follow the yellow brick road (to-market), Go to market strategy, Marketing strategy, Route to market strategy

Metrics that matter

Posted on November 22, 2021November 21, 2022by Carl Panteny6 Comments
Metrics that matter image. Graphs displayed on laptop.

Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.

Posted in Blog, Campaign, Digital, Framework, Marketing, Strategy
Tagged Marketing data, Marketing metrics, Marketing performance, Metrics that matter

What is marketing?

Posted on October 13, 2021May 19, 2023by Carl Panteny2 Comments
What is marketing image. Image of brick wall with Live, Work, Create written on it.

Marketing is complex. A combo of everything and nothing. An honest answer to what is marketing? See more. Latest marketing blog from Carl Panteny.

Posted in Blog, Marketing, Opinion
Tagged Does anyone know what marketing is?, Marketing explained, Marketing is what?, What is marketing

Why starting with ‘why?’ matters

Posted on August 30, 2021July 26, 2022by Carl Panteny2 Comments
Image of an ornament of the thinking man.

No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.

Posted in Blog, Marketing, Opinion, Strategy
Tagged Starting with why, Why should I start with why, Why starting with why matters, Why why is an important question

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