Let’s Follow the Yellow Brick Road to Emerald City… I mean market. It’ll make the go to market strategy easier. Latest Carl Panteny blog. Read more.
Follow the yellow brick road (to-market)
Author: Carl Panteny
Marketing person. Occasional blogger and Instagram photographer. Ranting and raving all over the interwebs. Not too bad in real life.
Metrics that matter
Marketing is full of data. These are the metrics that matter. From the experts in strategy and marketing. Latest Carl Panteny blog. Read more.
What is marketing?
Marketing is complex. A combo of everything and nothing. An honest answer to what is marketing? See more. Latest marketing blog from Carl Panteny.
Why starting with ‘why?’ matters
No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.
Why content marketing fails
See why content marketing fails. Latest marketing blog from Carl Panteny exploring content marketing and how to improve it. Read more.
The website isn’t for you. It’s for them.
The purpose of a university website is lost. Impacting on the user experience. Remember, it’s not for you. It’s for them. Education marketing blog from Carl Panteny. Read more.
Marketing is more than brand and marcomms. It’s everything.
We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.
‘Brand Purpose’ needs to be banned
Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
We don’t need influencers. We need customers who influence.
Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.
Illegitimate, legitimate interest? Make it legit.
Legitimate interest is all the rage in response to GDPR. The ICO has made its feelings known. Time to make it legit. New Carl Panteny blog. See more.
Carl Panteny 