Author: Carl Panteny

Marketing person. Occasional blogger and Instagram photographer. Ranting and raving all over the interwebs. Not too bad in real life.

What is marketing?

October 13, 2021July 26, 2022by Carl Panteny1 Comment

Marketing is complex. A combo of everything and nothing. An honest answer to what is marketing? See more. Latest marketing blog from Carl Panteny.

Why starting with ‘why?’ matters

August 30, 2021July 26, 2022by Carl Panteny2 Comments

No. This isn’t a rendition of Sinek’s work. This is about why starting with why matters in a practical sense. Latest blog from Carl Panteny. See more.

Why content marketing fails

March 6, 2021July 26, 2022by Carl Panteny4 Comments

See why content marketing fails. Latest marketing blog from Carl Panteny exploring content marketing and how to improve it. Read more.

The website isn’t for you. It’s for them.

July 12, 2020July 26, 2022by Carl PantenyLeave a comment

The purpose of a university website is lost. Impacting on the user experience. Remember, it’s not for you. It’s for them. Education marketing blog from Carl Panteny. Read more.

Marketing is more than brand and marcomms. It’s everything.

May 3, 2020July 27, 2022by Carl Panteny5 Comments

We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.

‘Brand Purpose’ needs to be banned

April 2, 2020July 27, 2022by Carl Panteny5 Comments

Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.

We don’t need influencers. We need customers who influence.

March 11, 2020July 26, 2022by Carl Panteny4 Comments

Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.