The purpose of a university website is lost. Impacting on the user experience. Remember, it’s not for you. It’s for them. Education marketing blog from Carl Panteny. Read more.
The website isn’t for you. It’s for them.
Author: Carl Panteny
Marketing person. Occasional blogger and Instagram photographer. Ranting and raving all over the interwebs. Not too bad in real life.
Marketing is more than brand and marcomms. It’s everything.
We need to move the conversation foward. Marketing is more than brand and marcomms. It's everything. Latest Carl Panteny blog.
‘Brand Purpose’ needs to be banned
Brand purpose needs to be banned. It means nothing. It’s fake. We must reconsider this as a marketing tool. Latest Carl Panteny blog. Find out more.
We don’t need influencers. We need customers who influence.
Influencer Marketing is a powerful tactic. However, we need to ensure influencers are believable. We need genuine customers. Latest Carl Panteny blog.
Illegitimate, legitimate interest? Make it legit.
Legitimate interest is all the rage in response to GDPR. The ICO has made its feelings known. Time to make it legit. New Carl Panteny blog. See more.
Yes, we CAN track offline marketing campaigns.
Despite popular belief, it is possible to track offline campaigns. Latest Carl Panteny blog. Find out more.
How to deliver a university digital transformation
Digital transformations are not just about fancy new websites. Latest Carl Panteny blog on delivering university website. Read more.
Convergence of the web. Welcome to the eco-system era.
The web has changed. It's no longer just about optimising for Google, but being part of digital eco-systems. Latest Carl Panteny blog. Read more.
How to identify your real competitors
In an ever-increasing competitive world, it's essential we understand who our real competitors are. Latest Carl Panteny blog. Read more.
A new chapter. Learning to build resilience.
Learning to build resilience and a start a new chapter. Something a little different. Latest Carl Panteny blog. Read more.
Carl Panteny 