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Tag: Marketing in a recession

Unlock brand positioning with the Brand Key

Posted on December 1, 2022April 27, 2023by Carl PantenyLeave a comment
Key lying in leaves

Brand is not just for recessions. It keeps the flow. But, you need to unlock brand positioning with a brand key. Latest Carl Panteny blog. See more.

Posted in Blog, Framework, Marketing, Strategy
Tagged Brand Key, Brand Positioning, Brand positioning unlock, Brand positioning using the brand key, Brand strategy, Marketing in a recession, Unlock Brand Positioning with the Brand Key

Marketing in a recession

Posted on October 1, 2022May 3, 2023by Carl Panteny1 Comment
Purple neon arrow light, staggered as it points downwards

Marketing in a recession means reviewing everything. Stop the bollocks. There’s no silver bullet. Latest marketing blog from Carl Panteny. See more.

Posted in Blog, Marketing, Opinion, Strategy
Tagged How to actually market in a recession, Marketing in a recession, Marketing mix, Marketing strategy for a recession, Stop the bollocks
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